AI & reporting automation
A daily briefing, without the daily rebuild.
Built an automated intelligence pipeline and weekday executive briefing to surface shifting developer feedback with zero manual maintenance.
Read case study →ANISA WASHINGTON / CONSUMER INTELLIGENCE & SOCIAL ANALYTICS
What are people really saying?
I specialize in consumer intelligence and social listening—turning messy online data into scalable executive insights so your team knows exactly what to do next.
From the airline case study
What travelers talked about
Lounge openings drew praise.
Influencer posts about new lounges helped drive the positive conversation.
01—04 / CASE STUDIES
Inside the research.
From an airline’s cabin experience to a mapping controversy that started with one mention. Four projects from my professional experience.
Reputation intelligence
The mapping that started with one mention.
Tracked a single early-warning signal into a full-scale narrative monitor, helping the communications team stay ahead of a developing controversy.
Read case study →
Employer reputation research
What set one firm’s hiring experience apart
Audited ad format performance and competitor share of voice across TikTok, X, and Reddit to measure campaign resonance for a major retailer.
Read case study →
Customer experience research
Decoding the passenger experience.
Analyzed organic traveler conversations around lounges, legroom, and amenities to map the exact drivers behind positive brand sentiment.
Read case study →Services
What I offer.
I take on focused research projects, ongoing monitoring, and reporting builds for brands and agencies.
Custom Listening Architecture
Set up precision queries, dashboards, and alerts to cut through the noise and track the conversations that actually impact your business.
Crisis & Narrative Monitoring
Track how an issue spreads, identify the root drivers, and equip your communications team with real-time, actionable briefings.
Campaign & Sentiment Analysis
Measure campaign resonance, decode brand associations, and pinpoint exactly what is driving positive or negative sentiment.
Competitive Intelligence
Benchmark your brand’s share of voice, reputation, messaging strategy, and audience engagement against key industry rivals.
Audience & Consumer Insights
Uncover what your customers truly want, where they experience friction, and how those needs vary across different audience segments.
Executive Reporting Automation
Replace manual data pulls with automated, recurring briefs and interactive dashboards your leadership team can trust.
About the founder
Hi, I’m Anisa Washington.
If your dashboard is lighting up with a sudden spike in mentions and your first thought is, "Okay, but what actually happened?"—you’re in the right place. I live for the conversations behind the numbers, helping teams cut through the noise to figure out what to do next.
Throughout my career—from shaping research for enterprise clients at Brandwatch to leading brand safety and social listening analysis at Google—I’ve helped teams decode customer frustration, track emerging issues in real time, and get recurring executive reporting out the door with less manual friction.
I started Anisalytics because I enjoy digging into the messy details of consumer sentiment just as much as building practical, scalable systems your team can actually use.
Contact
What are you trying to figure out?
Whether you need to audit a high-stakes campaign, automate a tedious reporting workflow, or figure out why your brand sentiment is shifting, let's talk. Send me a brief overview of your current data challenges, and we'll schedule a discovery call.
anisa@anisalytics.com