AI & reporting automation
A daily briefing, without the daily rebuild
A dashboard for digging into developer feedback and a weekday briefing that surfaced what was changing.
Read case study →ANISA WASHINGTON / INDEPENDENT CONSULTANT
What are people really saying?
I dig into online conversations to find what customers want, what’s changing, and what your team can do with it.
From the airline case study
What travelers talked about
Lounge openings drew praise.
Influencer posts about new lounges helped drive the positive conversation.
01—04 / CASE STUDIES
Inside the research.
From an airline’s cabin experience to a mapping controversy that started with one mention. Four projects from my professional experience.
Customer experience research
What travelers noticed in premium cabins
Amenity kits, legroom, and lounge launches each told a different story about the passenger experience.
Read case study →
Employer reputation research
What set one firm’s hiring experience apart
Across the Big Four, one firm drew praise for keeping candidates informed. The research looked at what else set the firms apart.
Read case study →
Reputation intelligence
The mapping controversy that started with one mention
I set up monitoring while mentions were sparse. At the peak, my reports helped the communications team choose which posts to answer.
Read case study →Services
What I offer.
I take on focused research projects, ongoing monitoring, and reporting builds for brands and agencies.
Social listening & monitoring
Set up queries, dashboards, and alerts so your team can follow the conversations that matter.
Crisis & reputation monitoring
Track how an issue spreads, identify what’s driving it, and brief your communications team as it develops.
Brand & campaign analysis
See what people associate with your brand, what drives sentiment, and how a campaign lands.
Competitive analysis
Compare competitors on reputation, conversation share, messaging, and the content audiences respond to.
Audience & customer research
Find what customers want, where they get stuck, and how those experiences differ by audience or product.
Dashboards & reporting automation
Build dashboards your team can explore and automate the recurring briefs it relies on.
About the founder
Hi, I’m Anisa Washington.
If you’ve ever looked at a spike in mentions and thought, “Okay, but what actually happened?” we’ll get along. I like getting into the conversations behind the numbers and figuring out what your team can do with what we find.
At Brandwatch, I worked directly with enterprise clients to shape research around their questions. I’ve helped teams understand what customers were frustrated about, track an issue as it picked up, and get recurring reports out the door with less manual work. I started Anisalytics because I enjoy digging into the question just as much as building something your team can use.
Contact
What are you trying to figure out?
I work with teams that need focused research, ongoing intelligence, or a reporting process they can spend less time maintaining.
anisa@anisalytics.com