← All case studies
Employer reputation research
What set one firm’s hiring experience apart
Across the Big Four, one firm drew praise for keeping candidates informed. I compared hiring and workplace feedback to see what else set the firms apart.
Research deck prepared for the Chief People Officer
Research scope
Four firms. Two talent audiences.
The client wanted to know how it compared with three peers as a place to apply and a place to work. I built Brandwatch queries that separated candidate conversations from employee feedback and read posts on Reddit, Glassdoor, and other platforms to understand what drove the reactions. I also compared top posts on each firm’s own social channels.
What came through in the research.
| Research lens | What the comparison showed |
|---|---|
| Candidates | Candidates praised one firm for consistent hiring updates. In conversations about the other three firms, they cited long waits, unclear next steps, and unresponsive recruiters. |
| Employees | Employees spoke positively about support from their direct managers. Some raised concerns about job security after taking leave. One firm generated fewer burnout-related mentions than its peers. |
| Owned content | The benchmarking documented top posts, performance metrics, and recurring themes across all four firms. |
The burnout finding reflects the volume of discussion in the research sample.