Reputation intelligence
The mapping controversy that started with one mention
I established an early-warning monitor while mentions were still sparse. When the narrative peaked, my intelligence reports equipped the communications team to decide exactly which posts required a public response.
Executive reporting during peak activity
The early signal
One mention was enough to set up monitoring.
A single social post suggested that a major mapping platform might reflect a proposed geographic name change. A previous naming controversy made that worth watching. I built a dedicated query and dashboard before the discussion gained traction and alerted the communications team.
Monitoring timeline
How the reporting changed as attention grew.
Establish a baseline
Set up the query and dashboard early, then shared the watch item with the team.
Report twice a day at peak activity
Delivered executive briefings on volume spikes, the main narratives, what was driving criticism, and the posts getting the most engagement.
Follow the decline
Kept tracking the issue as conversation activity fell back toward its earlier level.