ANISA WASHINGTON / CONSUMER INTELLIGENCE & SOCIAL ANALYTICS
I specialize in consumer intelligence and social listening—turning messy online data into scalable executive insights so your team knows exactly what to do next.
From the airline case study
Influencer posts about new lounges helped drive the positive conversation.
01—06 / CASE STUDIES
Six projects exploring what people say, why it matters, and how to make the research easier to use. From customer reviews to civic narratives and reporting workflows.
Public affairs & narrative monitoring
Reddit threads, news alerts, and local narratives brought into one monitoring workflow, with risk classification and alerts for leadership.
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E-commerce sentiment analysis
What sits behind a star rating? I analyzed 2,006 beauty reviews to separate product praise from recurring frustrations.
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AI & reporting automation
An Apps Script dashboard for exploring developer feedback, paired with a weekday briefing that surfaces what’s changing.
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Reputation intelligence
I set up monitoring while mentions were sparse. As attention grew, frequent briefings helped the communications team decide which posts to address.
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Employer reputation research
Across the Big Four, one firm stood out for keeping candidates informed. I compared employee and candidate conversations to understand the difference.
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Customer experience research
Amenity kits, legroom, and lounge launches each told a different story about the passenger experience.
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I take on focused research projects, ongoing monitoring, and reporting builds for brands and agencies.
I build the queries, categories, dashboards, and alerts that help your team follow the right conversations.
Follow an issue as it develops. Understand what’s spreading, who’s driving it, and what the communications team needs to know.
What did people take away from your campaign? I read the reactions and trace the themes behind praise, confusion, and complaints.
Compare your reputation, share of conversation, and content with competitors—and see where the differences come from.
Get closer to what customers want and where they get stuck. I segment the feedback and read the conversations behind the numbers.
A report shouldn’t mean rebuilding the same spreadsheet every week. I build dashboards and recurring briefings around the questions your team asks.
About the founder
A spike in mentions tells you something happened. I like figuring out what—and whether your team needs to do anything about it.
At Brandwatch, I shaped research around enterprise clients’ questions. In my work supporting Google’s brand safety and social listening teams, I’ve tracked emerging issues, dug into customer frustration, and built reporting workflows that make it easier to keep people informed.
I know the less glamorous side of this work, too. CSV exports that need cleaning. A sentiment label that misses the point. A weekly report that takes far too long to rebuild. I enjoy getting into those details and finding a better way through them.
That’s why I started Anisalytics. I bring the research and the systems together, so you can spend more time understanding what people are saying and deciding what comes next.
Contact
Whether you need to audit a high-stakes campaign, automate a tedious reporting workflow, or figure out why your brand sentiment is shifting, let's talk. Send me a brief overview of your current data challenges, and we'll schedule a discovery call.
anisa@anisalytics.com